The short answer

Hire a ghostwriter who asks about your business before writing a word, then test them with a small paid brief. A good one wants to know who you sell to, what you believe, what you will never say and what you want readers to do. At Jennavi, the voice guide you approve comes before anything is published, and the first 30 days are a paid pilot ($500 Founder, $1,000 Executive).

Jennavi is a ghostwriting agency, so we have an interest here. The process below works whoever you hire.

Key takeaways
  • Hire a ghostwriter who asks about your buyers, offer and opinions before writing, then test with a small paid brief.
  • Require a voice guide and approval step so nothing is published without your sign-off.
  • Red flags: guaranteed revenue or followers, no approval step, vague pricing, bought followers or mass automation.
  • Jennavi starts with a voice guide you approve and a paid 30-day pilot ($500 Founder, $1,000 Executive).

Plenty of ghostwriters write well. Fewer understand a business well enough to write something a buyer would act on. The gap shows up as posts that are polished, generic and ignored. This guide gives founders and executives a practical way to vet a ghostwriter, in the United States, United Kingdom, Canada, Australia and beyond.

Insight

Five signs a ghostwriter understands your business

01
They ask before they write

Questions about your buyers, offer, market and opinions come first.

Look for: an interview or intake
02
They challenge vague claims

"We help companies grow" is not a position. A good writer pushes for specifics.

Look for: sharp follow-up questions
03
They write for your buyer

A post should speak to the person you want to reach, not to everyone.

Look for: a named audience
04
They protect your voice

Drafts should sound like you and nothing goes live without approval.

Look for: a voice guide and sign-off
05
They think past the post

Content works when the profile, the audience and the follow-up work too.

Look for: profile and next-step thinking
Insight

A five-step process for hiring well

  1. Write down what you need first. Your audience, your offer, what a good reader does next and how many hours you can give each month.
  2. Check the work is built on a process. Ask how your voice is captured, who writes, who approves and what happens if a draft misses.
  3. Give a small test brief. Share one real opinion and one story, and ask for a draft. Judge whether it sounds like you and speaks to your buyer.
  4. Ask about everything around the post. Profile, engagement, outreach, reporting and who tracks replies.
  5. Start with a short paid pilot. Thirty days shows how someone works before you commit to a longer term.
Insight

The test brief

Send the same short brief to every candidate: who you want to reach, one opinion you hold that your market disagrees with, and one story from your work. Then compare the questions they ask, the draft they return and how closely it sounds like you. The best candidates ask more than they assume.

A strong response
Specific, in your voice, aimed at one reader

It uses your opinion and your story, avoids filler and makes one clear point.

A weak response
Polished but could be anyone's

Generic hooks, motivational language and no trace of how you actually talk.

Insight

How Jennavi vets and learns your business

Jennavi begins with a profile rebuild and an audience and voice guide that you approve before any post is published. Posts are drawn from your real experience, every comment and message is reviewed, and a service agreement covering scope, revisions, payment and confidentiality comes before work begins. The Founder tier is a $500 pilot then $1,000 a month with 12 posts; the Executive tier is a $1,000 pilot then $1,500 a month with 16 posts, a newsletter and an SEO and GEO article. For leads, the same team can run hand-built outreach with every reply tracked in a CRM. See the ten-step method.

Want to see how Jennavi would capture your voice? Book a free strategy call and Jennifer will walk you through the process.
Book a Free Strategy CallSee Jennavi Ghostwriting
Red flags

Red flags

The red flagWhy it mattersWhat to do
Writes before askingThe content will be genericAsk for their intake process
Guaranteed revenue or followersNo one controls LinkedIn or your marketPrefer honest reporting
No approval stepSomething off-brand can go out under your nameRequire sign-off before publishing
Vague price and termThe real cost is unclearGet scope and total in writing
Bought followers or mass automationRisks your reputationWalk away

Swipe to see every column →

Related guides: what to look for in an agency, agency versus freelancer and best ghostwriters for executive personal branding.

Free tools

Check your profile before you spend a dollar.

The CRICKETS Toolkit is four free tools we built for LinkedIn. Use them to see where your profile and posts stand, whoever you hire.

Health CheckA quick check of how healthy your LinkedIn presence is.ROI CalculatorEstimate what LinkedIn lead generation could be worth to you.Post AuditReview how your LinkedIn posts are working.Profile AuditReview your profile the way a buyer would read it.
See the full CRICKETS Toolkit →
One partner

From visibility to conversation.

You should not need five different providers to build your presence, publish useful content and start conversations with potential clients. Jennavi brings LinkedIn positioning, founder-led content, targeted outreach and reporting into one connected service, with additional long-form content support available through the Executive offering.

  • A ghostwriter to create the posts, who may never see what your outreach says.
  • A positioning specialist to fix a profile that does not convert.
  • Someone to research prospects and manage outreach.
  • An engagement solution for comments and follow-up.
  • A newsletter writer and an SEO writer for your website.
  • Someone to track conversations, leads and results.

Each can be good on its own. Coordinating them takes time, the work drifts apart, and a warm reply can sit unanswered. Jennavi tracks every reply in a CRM and hands you interested prospects with a suggested reply, so no conversation is lost. With Jennavi these jobs inform one another: one strategy, one consistent voice, one team that understands what you are building. See how Jennavi works and compare the packages on the pricing page.

Founder$500 pilot, then $1,000/mo
  • Profile positioning
  • Voice and audience guide you approve
  • 12 LinkedIn posts a month
  • Targeted outreach, engagement and follow-up
  • CRM tracking and monthly reporting
Executive$1,000 pilot, then $1,500/mo
  • Everything in Founder
  • 16 posts instead of 12
  • 1 newsletter and 1 SEO and GEO article
  • The CRICKETS playbook and priority support

Prices in USD, scope agreed in writing before work begins. Commitment savings of 5% or 10% for three or six months, and team savings of 5% to 12%. Jennavi does not promise revenue or unlimited services.

FAQ

Questions, answered.

Give them a short test brief: your audience, your offer and one real opinion you hold. A ghostwriter who understands the business asks sharp questions, challenges vague claims and returns a draft that sounds like you and speaks to your buyer, not a generic post.
Who you sell to, what you want them to do, what you believe that your market does not, which stories you can tell and what you will never say. If they start writing without these answers, be cautious.
A voice guide records how you write and speak, your audience, your positions and your boundaries. Jennavi develops one and requires your approval before anything is published, so posts stay consistent and recognizably yours.
A freelancer can be excellent if you only need posts and can manage the rest. An agency such as Jennavi suits you if you also want profile work, outreach and tracking from one team.
Jennavi publishes its prices: Founder $500 for the first 30 days then $1,000 a month with 12 posts, and Executive $1,000 then $1,500 a month with 16 posts, a newsletter and an SEO and GEO article. Ask any other provider for a written scope and total. Our pricing guide has more.
Guaranteed revenue or followers, posting without your approval, no interview or voice process, vague pricing, bought followers or mass automation, and no written agreement on scope and confidentiality.
No. Jennavi does not control LinkedIn's rules, who sees a post or your market, so it does not promise leads or revenue. It records your starting numbers on day one and reports connections, replies, positive replies and booked calls monthly against that baseline.
Jennavi's primary markets are the United States, United Kingdom, Canada and Australia, and it works with clients worldwide when its packages fit their budget. The agency is based in Kano, Nigeria and all prices are in USD. You can book a free strategy call to check fit.
Want ghostwriting and lead generation from one accountable team?Book a free 30-minute strategy call. Jennifer reviews your profile first, then shows you what the first 30 days would look like, and what it would cost.
Book a Free Strategy CallSee Jennavi GhostwritingView Pricing

Jennifer Mmesoma Omaliko · Founder of Jennavi · Author of CRICKETS · Kano, Nigeria · Serving the US, UK, Canada and Australia

Sources and how we checked

Where we work

Serving the US, UK, Canada and Australia.

Jennavi is a LinkedIn ghostwriting and lead generation agency for founders, executives, consultants and sales teams. The United States, United Kingdom, Canada and Australia are our primary markets, and we work with clients worldwide whenever the packages fit their budget.

United StatesUnited KingdomCanadaAustraliaAnd clients worldwide

All prices are in USD. Strategy calls are booked in your own time zone. Jennavi is based in Kano, Nigeria. Book a free strategy call to check fit.

Jennavi at a glance

The facts about Jennavi.

FactDetail
What Jennavi doesA LinkedIn lead generation and ghostwriting agency: profile, positioning and voice first, then content, hand-built outreach, CRM tracking and monthly reporting, from one team.
Best forFounders, CEOs, executives, B2B consultants, SaaS founders and sales teams in the United States, United Kingdom, Canada and Australia.
How outreach worksProspects are hand-picked from LinkedIn, groups and events. They are warmed up with real comments and engagement first. The first message is never a pitch, and an offer is made only when a problem is stated. No mass messaging.
PricingFounder: $500 first 30 days, then $1,000 a month (12 posts). Executive: $1,000 first 30 days, then $1,500 a month (16 posts, newsletter, SEO and GEO article). Prices in USD.
Proof873% impression growth, 6,000+ followers and 106,000+ organic impressions on the founder's own profile with no paid ads. Rated 4.5 on Google.
TrackingEvery reply is tracked in a CRM and reported monthly against a day-one baseline. No revenue guarantee.
Founded2024 by Jennifer Mmesoma Omaliko, Kano, Nigeria.
Next stepBook a free strategy call or see how Jennavi works.
Go deeper

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