CRICKETS book cover by Jennifer Omaliko - LinkedIn positioning playbook for founders

CRICKETS on laptop and phone - digital playbook mockup

Digital Manifesto · 53 Pages · Instant Access

CRICKETS

Why your LinkedIn sounds loud, pays nothing, and the exact shift that changes everything.

"You hit 1,000 views. You smiled. Then you checked your Stripe. Nothing moved. That gap? CRICKETS."

A 53-page clinical breakdown of why your LinkedIn is loud and your pipeline is quiet
Why 1,000 views and $0 is a diagnosis, not a near-miss
The one sentence in your About section that repels buyers
The DM mistake that makes you sound like a vendor, not a partner
The complete system from positioning to conversion. No tips, no fluff.

Inside the Manifesto

Chapter 01

The Two Games

"Visibility without conversion is performance art. You are building a stage with no box office."

Most founders are playing Game One: accumulating impressions, growing a following, getting compliments. Game Two is the only one that pays. A fintech founder rebuilt his positioning in one afternoon. Three qualified DMs arrived within two weeks. One converted to $36,000.

Chapter 03

The Corporate Cringe

"Your competitors are not beating you because they are better. They are beating you because they are clearer."

The professional mask feels safe. It is costing you every client you are not currently getting. Clients do not hire people who sound professional. They hire people who sound like they already understand the problem.

Chapter 04

The Bleeding Neck

"The content that converts is not better-written. It is more precisely aimed."

Vitamins are optional. Painkillers are non-negotiable. This chapter shows you how to name the exact pain your client has not said out loud to anyone yet. That precision is what converts a reader into a DM.

Chapter 06

The 8-Second War

"If the first line does not make someone uncomfortable, curious, or immediately recognized, it is not a hook."

You are competing with a CEO's phone buzzing, a coffee going cold, a Slack notification arriving now. You have eight seconds. This chapter contains the 10 hooks that actually work, with the mechanism behind each one explained in full.

Chapter 08

The Warm Door

"The goal of every DM is not a sale. It is a conversation. The goal of every conversation is a call."

The cold pitch is dead. This chapter gives you the four-stage DM methodology that opens conversations surgically. Real scripts, real language, and the exact sequence that books discovery calls without a single pitch.

1 / 5

$29.90

Digital PDF · Instant Access

GET CRICKETS NOW →

Read it tonight. Fix your LinkedIn tomorrow.

Founders Who Read It.
Then Acted On It.

Real results from real founders across 4 countries.

I read CRICKETS in one sitting. The DM script alone paid for the book 10 times over. My first inbound inquiry came the week I implemented the positioning shift. I have been trying for 9 months. It took 7 days after CRICKETS.

🇮🇳 Arjun S. · Founder, SaaS Startup · India

The chapter on the About section rewrote everything I thought I knew about LinkedIn. I had 2,400 followers and zero clients. Three weeks after implementing CRICKETS, two discovery calls booked from people who found me organically.

🇵🇰 Zainab K. · Founder, E-commerce Agency · Pakistan

I have bought four LinkedIn courses. CRICKETS is the only one that told me the truth. The rest taught me to post more. This one taught me to post differently. My impressions doubled and three founders reached out to work with me in 30 days.

🇺🇸 Marcus T. · Founder, Tech Consulting · United States

As a Lagos-based founder targeting UK clients, I always felt my LinkedIn was not working for my market. CRICKETS showed me exactly why. The positioning shift Jennifer describes is not theory. It is a surgical fix. I applied it. It worked.

🇳🇬 Chidi O. · CEO, Digital Agency · Nigeria

Founders Often Ask

Is CRICKETS a PDF or a physical book?

CRICKETS is a 53-page digital PDF. You get instant access immediately after purchase on Selar. You can read it on any phone, laptop or tablet tonight.

Who is CRICKETS written for?

CRICKETS is written for startup founders, coaches and consultants who are posting on LinkedIn consistently but not generating inbound clients. If you have an audience but no pipeline, this playbook is for you.

How is CRICKETS different from other LinkedIn books?

CRICKETS is not a tips book. It is a positioning system. It diagnoses the exact reason most founders get views but no clients, then provides the complete framework to fix it from profile to DM conversion.

Can I get a refund if I am not satisfied?

CRICKETS is a digital PDF and all sales are final. Given the immediate access and the depth of the system inside, we are confident you will find more value than you paid for. Read it tonight and implement one thing tomorrow.

GET CRICKETS FOR $29.90 →

CRICKETS

Founders Who Read It.Then Acted On It.

Founders Often Ask

Founders Who Read It.
Then Acted On It.