Question 01
What does your industry get wrong?
A confident, specific answer to this question is often the start of a post that other leaders remember and share.
LinkedIn Thought Leadership · From Pilot At $500
LinkedIn thought leadership that turns your expertise into a point of view buyers trust.
Thought leadership is not a high volume of opinions. It is a clear point of view, supported by your experience, that helps the right people think differently about their problem. Jennavi draws that view out of you, writes it in your voice and publishes it across posts, a newsletter and articles, then puts it in front of the people who matter.
Serving executives and founders in the United States, United Kingdom, Canada, Australia and other English-speaking markets, remotely and in English.
A body of work has three layers
Each layer reaches a different reader.
- Posts that introduce one idea at a time
- A newsletter that develops ideas in depth
- Articles that make your expertise findable beyond LinkedIn
- Engagement and outreach that bring the right people to all three
Posts begin on the Founder tier at $500 for the first 30 days. The newsletter and articles are part of the Executive tier at $1,000.
What It Is And Is Not
Thought leadership is a point of view,
not a louder version of promotion.
Many leaders publish a lot and still do not come across as thought leaders. The difference lies in what the content is about and what it relies on.
Swipe sideways to compare
Left to right, the table contrasts the two approaches. It does not describe any individual leader.
Where A Point Of View Comes From
Five questions we ask
to draw out what you know.
You already hold ideas that your market has not heard. These are the questions that bring them to the surface.
Question 02
What do customers keep misunderstanding?
Repeated misunderstandings point to ideas worth explaining, and explaining them well shows how much you know.
Question 03
Which decision would you make differently?
Honest reflections on a hard call show judgment, and readers trust leaders who can say what they learned.
Question 04
What have you seen that others have not?
Patterns that you notice across clients, deals or teams are the most valuable material a leader has.
Question 05
What do you believe that is not yet obvious?
A well-argued belief about where your market is heading gives buyers and partners something to react to.
Three Layers, One Voice
Posts, a newsletter and articles,
all saying the same thing.
A point of view needs to appear in more than one place. We publish it in the formats where your readers are, in a single voice.
01
Posts
Twelve posts a month on the Founder tier and sixteen on the Executive tier introduce your ideas one at a time, in the feed where people are paying attention.
02
A newsletter
The Executive tier includes one LinkedIn newsletter a month that develops an idea in full for readers who follow you. See LinkedIn newsletter writing.
03
SEO and GEO articles
The Executive tier includes one article a month for your website, structured to help search engines and AI assistants find your expertise. See SEO and GEO articles.
How It Works
From what you know
to what your market reads.
The same four steps run every month, and all of them begin with your approved voice guide.
Step 1
Learn your voice
We learn how you speak and who you want to influence, and you approve the voice guide before anything is published.
Step 2
Choose the ideas
We select the ideas that are most worth publishing, based on your answers and on what your buyers care about.
Step 3
Write from experience
We write each piece from your own stories, decisions and opinions, in your voice and at a steady monthly rhythm.
Step 4
Put it in front of people
Thoughtful engagement and personalized outreach bring your ideas to the people who matter, and a monthly report shows what happened.
Authority Needs An Audience
A good idea still has to
reach the right people.
Publishing is only half of thought leadership. Jennavi pairs your content with thoughtful engagement and personalized outreach, so the people who matter to your business see your ideas and have a way to respond. Every reply is tracked in a CRM and reported each month. You can read how this works on our LinkedIn outreach page and see how it fits into personal branding.
Proof
A point of view that
people wrote in about.
Jennifer Mmesoma Omaliko built Jennavi's reputation by publishing a clear point of view on her own profile, reaching 873% impression growth, more than 6,000 followers and over 106,000 organic impressions with no paid ads. These messages arrived unprompted, and results will differ for every client.
Content-led inbound
A founder reached out cold after reading Jennifer's own LinkedIn content.
Produced by: Content
Consultant inquiry
A consultant found Jennifer while searching for someone to help consultants build a LinkedIn presence.
Produced by: Content and profile positioning
Hiring request
A go-to-market founder read Jennifer's thoughtful comment on his post, then messaged her to ask about hiring a LinkedIn ghostwriter for a couple of the founders he works with.
Produced by: Outreach: comments and campaigns
Names are hidden for privacy, and results will differ for every client. You can see more on the results page.
Choose Your Tier
Start with the Executive tier,
or begin with Founder.
The Executive tier adds the newsletter and the SEO and GEO article to your posts, and it is shown first. The Founder tier is a lighter way to begin with posts, outreach and reporting. Both start with a 30-day pilot at a reduced entry fee, and you continue monthly only if the results justify it.
Tier 02
Executive
The Complete Authority + Pipeline System
For the executive building a category presence who wants maximum content and outreach support.
Profiles
Add your team and sales profiles. Savings apply automatically as you add profiles.
$1,000
one-time, covers your first 30 days- Profile optimization in the first week
- Target audience and voice guide built with you
- Outreach campaigns: connection requests, comments and follow-ups
- AI-personalized messages, reviewed before they go out
- CRM tracking, reply handling and a monthly results report
- 16 LinkedIn posts a month
- 1 LinkedIn newsletter a month
- 1 SEO article a month for your website
- CRICKETS playbook included free, delivered by email
- Priority response and closer strategy support
Tier 01
Founder
LinkedIn Authority + Lead Generation
For the founder who wants steady inbound conversations without running outreach or writing posts alone.
Profiles
Add your team and sales profiles. Savings apply automatically as you add profiles.
$500
one-time, covers your first 30 days- Profile optimization in the first week
- Target audience and voice guide built with you
- 12 LinkedIn posts a month in your voice
- Outreach campaigns: connection requests, comments and follow-ups
- AI-personalized messages, reviewed before they go out
- CRM tracking, reply handling and a monthly results report
Team savings: 5% for 2 profiles, 8% for 3 to 4, 12% for 5 or more. A 30-day pilot shows replies, conversations and booked calls. Closed deals depend on your offer and sales process, so we report results, never revenue promises. All fees in USD.
Prefer a side-by-side comparison of every feature? See the pricing page.
Before You Book
Questions about
LinkedIn thought leadership
What is LinkedIn thought leadership?
LinkedIn thought leadership is the practice of publishing a clear point of view, supported by your own experience, that helps the right people think differently about a problem. It is not a high volume of opinions. It is a consistent body of ideas that makes buyers, partners and candidates trust your judgment.
What does a LinkedIn thought leadership service include?
At Jennavi it begins with an audience and voice guide that you approve, then posts written from your own stories, decisions and opinions, 12 a month on the Founder tier and 16 on the Executive tier. The Executive tier adds a monthly newsletter and an SEO and GEO article, and thoughtful engagement and outreach put your ideas in front of the right people.
How is thought leadership different from personal branding?
Personal branding decides what you are known for. Thought leadership is the body of ideas that proves it. The two depend on each other, so Jennavi builds the positioning first and then publishes the ideas that express it.
How do you find ideas worth publishing?
We ask the questions that draw out what you know and others do not, such as what your industry gets wrong, what your customers keep misunderstanding and which decision you would make differently. Your answers become the raw material for posts, newsletters and articles.
Will it sound like my own thinking?
Yes. We build a voice guide with you and you approve it before anything is published. Every piece draws on your own experience and opinions, and we do not publish generic leadership advice.
Do you only write posts?
Posts are the foundation on every tier. The Executive tier adds a monthly LinkedIn newsletter and a monthly SEO and GEO article, so your ideas also reach readers who follow you and people who search.
How does thought leadership turn into business?
A point of view earns attention, and attention becomes business when the right people see it and have a way to respond. Jennavi pairs your content with thoughtful engagement, personalized outreach, CRM tracking and a monthly report, so ideas lead to conversations that you can measure.
Is this suitable for a founder or only for executives?
It suits both. Founders often begin on the Founder tier, which includes 12 posts a month, and executives who want a newsletter and an SEO and GEO article choose the Executive tier. You can talk through which fits on a free strategy call.
How long does it take to build authority?
Authority builds over time, and LinkedIn is not always predictable. Your foundation is set up in the first week and your content begins in week two, and results may take one to three months to appear. We report progress every month against the numbers recorded on day one.
How much does it cost?
On the Executive tier you pay $1,000 for the first 30 days and $1,500 per month afterward, which adds the newsletter and the SEO and GEO article. The Founder tier is $500 for 30 days and $1,000 per month and covers posts, outreach and reporting. Fees are in USD, and commitments of three or six months reduce the price by 5% or 10%.
Do you guarantee that I will become a recognized authority?
Recognition cannot be promised, since LinkedIn's rules, the reach of your ideas and your market sit outside our control. We commit to the sequence of the work, the weekly effort and a monthly report.
Where do you work, and who do you serve?
Jennavi works remotely in English, based in Kano, Nigeria, and serves executives, founders, consultants and sales teams in the United States, United Kingdom, Canada, Australia and other markets. Jennifer Mmesoma Omaliko founded the agency in 2024.
What do you know
that your market needs to hear?
Book a free strategy call and tell us what you would like to be known for. We will explain how to turn that into a body of work and put it in front of the right people. You can also start at the homepage.
You can also view the booking page or contact us.
